How a Chartered Accountancy Firm Doubled Its Monthly Calls From Google Maps

The starting point

The firm had served business owners for years. Most new clients came by word of mouth. Few found it online.

People searching for a nearby accountant struggled to find the firm. Its Google listing did little work. Calls and visits were not growing.

What we were up against

• Hard to Find Nearby

  Local searches for accountants and auditors did not show the firm near the top of the map results.

• A Listing That Did Not Convert

  The Google profile needed fresh posts, photos and service details to turn views into calls and visits.

• Few Online Reviews

  Trust matters for money and tax work. Too few reviews made it hard to win a first call.

• Services Buyers Could Not Find

  Advanced services such as virtual CFO and investment readiness had little content to rank for.

How Leadmetrics helped

Leadmetrics treated the Google map listing as the main source of demand. Website content and search ranking supported it.

1. Audit & Diagnosis

   • Reviewed the Google Business Profile for gaps in services, posts and photos.
   • Checked which local and service searches the firm should win.
   • Reviewed the website for pages that match what clients search for.

2. Strategy & Planning

   • Made the map listing the first priority.
   • Planned a steady posting rhythm for the profile.
   • Picked 58 local and service keywords to track.
   • Set up a plan to earn more reviews.

3. Execution

   • Published regular posts on the Google profile and kept service details current.
   • Wrote helpful articles on virtual CFO, deal advisory, investment readiness and foreign investment.
   • Built service pages and tag pages for local business groups.
   • Shared updates on social media.

4. Monitoring & Optimization

   • Tracked calls, direction requests and website clicks from the profile.
   • Checked keyword positions on a regular schedule.
   • Tracked how the firm appears in AI answer tools.
   • Adjusted content based on what brought calls.

The impact delivered

• The map listing drove 518 calls and 1,246 direction requests. The window is 14 August 2025 to 10 November 2026.
• Calls rose from 49 to 106, up 116 percent. The first period is 1 September to 30 November 2025. The latest is 11 August to 10 November 2026.
• The profile holds 82 Google reviews with a 4.9 star average, as of 10 November 2026.
• On 9 November 2026, 21 of 58 tracked keywords ranked on Google. 12 sat in the top 3. 16 sat in the top 10.

Key lessons learned

For accounting and tax firms, the map listing often wins the first call. These lessons apply to most local advisory firms.

Treat the map listing as a sales channel. Calls and direction requests come from the listing. Post often and keep service details fresh.

Reviews build trust before the first call. People choose a money adviser on trust. A high rating with many reviews makes the call easier to win.

Match content to real searches. Local pages and helpful articles about niche services bring in buyers who are ready to talk.