How a Three-Office Accountancy Firm Put 29 Keywords on Google's First Page

The starting point

This Chartered Accountancy firm served founders, small business owners and investors. It had offices in three cities. Most clients chose a firm after checking Google, reviews and LinkedIn.

Each office needed to show up when people searched near them. The firm also needed steady content to prove its skill. The goal was simple: make every office easy to find, trust and call.

What we were up against

• Three Offices, One Name

  Each city office needed its own strong map listing. Clients in one city should not land on another city's details.

• Crowded Local Searches

  Many firms compete for terms like virtual CFO, startup advisory and transaction advisory. The firm needed to appear in the top results.

• Trust Before Contact

  Buyers of financial advice read reviews and check credentials first. Reviews and profile activity had to stay current.

• Limited Visibility in AI Answers

  More buyers now ask AI tools for advice firms. The firm was missing from most of those answers.

How Leadmetrics helped

Leadmetrics built a local-first plan. It put each office on the map, backed it with expert content, and tracked search positions every week.

1. Audit & Diagnosis

   • Reviewed the website, map listings and search data for all three offices
   • Checked how the firm showed up in Google and AI answers
   • Mapped the steps a buyer takes before calling an advisory firm

2. Strategy & Planning

   • Wrote a six-month plan across search, map listings, LinkedIn and AI answers
   • Chose city-level keywords for each office and each service
   • Set a monthly work plan with clear targets

3. Execution

   • Kept every office listing active with regular posts and updates
   • Published expert articles on startup, investment and finance topics
   • Shared steady LinkedIn and social updates to build trust

4. Monitoring & Optimization

   • Tracked 175 keywords across India and city-level searches
   • Checked AI answers for key buyer questions
   • Reviewed reports each month and moved effort to what worked

The impact delivered

• Across three office profiles, 508 calls came straight from Google. These made up part of 2,848 profile actions between 29 Jan 2026 and 10 Nov 2026.
• People asked for directions to an office 1,850 times between 29 Jan 2026 and 10 Nov 2026. Another 490 visited the website from the profiles.
• As of 9 Nov 2026, 29 of 175 tracked keywords ranked in the top 10 on Google. Eight of them ranked in the top 3.
• The website showed in Google search 62,540 times and earned 610 clicks between 13 Aug 2026 and 9 Nov 2026.

Key lessons learned

Firms with more than one office win by treating each office as its own local brand. These lessons apply to any advice firm.

Give every office its own profile. A separate, active map listing for each city helps nearby clients find the right office and call it.

Calls are a real signal. For advisory firms, many first contacts are calls and map directions. Count them next to form leads.

Track positions by city. Search results differ by location. Tracking city-level keywords shows where the firm truly stands.