With numerous Best PPC platforms available, you need to spend time choosing the right one can be challenging. Here’s a guide to the best PPC platforms that can help you maximize your ad spend and achieve your marketing goals.

1. Google Ads

This is often known as the most result-oriented search engine worldwide. With over 8.5 billion daily searches, Google Ads offers unparalleled reach and versatility to entrepreneurs.

Reach: This has a 91.47% global market share; with an approximate of 84.2 billion monthly global traffic.

Ad Formats: They include many formats like Text ads, responsive display ads, image ads, and video ads.

Pricing: This is highly expansive and the Cost-per-click (CPC) ranges from $1 to $2, with some keywords costing up to $50 per click.

2. Microsoft Ads

The next one for PPC platforms comparison is Microsoft Ads. Microsoft Ads (formerly Bing Ads) owns over 659 billion monthly PPC advertising searches. Its integration with Google Ads makes it easy to import campaigns and you can easily work across both platforms.

Reach: They have received over 17.02% of PPC market share; and are able to run over 659 billion monthly searches.

Ad Formats: You can work around Image, animation, audio, and video-based ads for any business or theme that you like.

Pricing: With inferences taken for the affinity for Microsoft, the rates can change occasionally and the average CPC ranges between $1 to $1.50.

It is a fact that Microsoft Ads offers less competition and often gives ways to more lower CPCs compared to Google Ads. Thus, it makes this a cost-effective option for advertisers.

3. Facebook Ads

Facebook is never a new name for any person. But how many people actually use it for their Ad management? With nearly 4 billion users to back on, Facebook Ads allows you to target specific audiences based on demographics, interests, and behavior.

Reach: It has established a 45.5% market share of all social media sites; and around 3.98 billion monthly Meta products users on consistent basis.

Ad Formats: This will include many types of Image ads, video ads, carousel ads, instant experience, and collection ads.

Pricing: The average CPC or the cost per click will range from $0.50 to $2 and this will largely depend on the kind of competition, product or service and industry you have to cater to.

Facebook has a creative way to cater to people and this will help many users. Facebook’s robust targeting options and extensive user base make it ideal for businesses looking to reach a highly specific audience.

4. Instagram Ads

Yes, another channel for the Best PPC platforms is none other than Instagram. It is another Meta product, perfect for reaching a younger audience who finds attraction in visually appealing images, posts, videos and more.

Reach: They have attained about a solid 14% market share compared to all social media sites and this means that they have a steady 1.4 billion monthly active users.

Ad Formats: You can use image ads, video ads, reels, stories, and image shop ads.

Pricing: It can be anywhere in between the average CPC that ranges from the low $0.30 to an affordable $1 rates as of now.

It is important to know that Instagram’s focus on visual content is its biggest highlight. This is what makes it an excellent platform for brands looking to engage with users through compelling images and videos.

5. LinkedIn Ads

The professional networking platform LinkedIn is owned by Microsoft. It stands to be the premier platform for PPC platforms comparison when you need B2B marketing, targeting professionals based on their career information.

Reach: It can help you to a large extent with its 17% share of US social media users; and also has 900 million users using from a worldwide count.

Ad Formats: You can use this to create single image PPC advertising, text ads, video ads, carousel ads, and event ads.

Pricing: Though the minimum CPC is $2, it all depends on who is the target audience and how relevant the advertisement is for the target audience.

LinkedIn’s professional audience makes it ideal for businesses looking for Effective PPC strategies and in search of high-value individuals in specific industries.

6. X (Formerly Twitter)

Previously known as Twitter, X is an effective platform for real-time engagement and reaching a broad audience with diverse interests.

Reach: You can reach out to more than 611 million active users irrespective of the geographical locations worldwide.

Ad Formats: Use Image ads, video ads, text ads, carousel ads, and moments ads.

Pricing: Twitter has a wide range of promoted tweets ranging from $0.50 to $2 per click.

X’s ad formats, such as Promoted Ads and Follower Ads, are designed to meet various marketing goals, from brand awareness to direct engagement.

7. YouTube Ads

We all have videos until date from You Tube and then moved to so many other platforms. So, this is the platform that still holds most of the audience you need with over 2.7 billion monthly active users.

Reach: They have approximately 2.7 billion monthly active users; and a growing crowd of about 80 million subscribers to YouTube TV.

Ad Formats: People use skippable and non-skippable video ads, overlay image or text ads.

Pricing: They have an average cost per view ranging from $0.10 to $0.30.

If you have vibrant or new concept of business, go on and find your target audience on You Tube. These YouTube Ads are ideal for brands looking to create engaging video content that can capture and retain audience attention.

How LeadMetrics Executes PPC for Clients?

• Comprehensive Market Research: We begin by understanding the client's industry, competitors, and target audience to craft a tailored PPC strategy.

• Keyword Research and Selection: Using advanced tools, we identify high-performing keywords that align with our client's goals.

• Ad Creation: We develop compelling ad copy and visuals designed to engage and convert.

• Campaign Setup and Management: We set up and manage PPC campaigns across multiple platforms, optimizing for performance.

• Continuous Monitoring and Optimization: We track campaign performance in real-time, making necessary adjustments to maximize ROI.

• Detailed Reporting: Clients receive regular reports detailing campaign performance and insights for further optimization.

Choosing the right PPC platform can significantly impact your business’s growth and visibility. If you're ready to maximize your ad campaigns and achieve exceptional results, contact LeadMetrics today. Let us help you navigate the PPC landscape and select the best channels for your business.