Challenges

  • Zero online visibility

  • Poor search engine rankings

  • Limited local search presence

  • Lack of targeted audience reach

  • Need for an effective digital strategy


Business & Problem Statement

Rohith Associates, a law firm based in Trivandrum, sought to improve their online visibility and attract potential clients for family, civil, and criminal law-related legal services. Their goal was to ensure that individuals in need of legal guidance could easily find them online while also educating the public about legal matters.


Analysis & Findings

SEO Deficiencies:
The website lacked essential on-page SEO elements such as meta tags, optimized content, and proper keyword placement.

Competitor Gap:
Competitor analysis revealed that other law firms had well-structured content and strong backlink profiles, giving them an edge in search engine rankings.

Local SEO Weaknesses:
The Google Business Profile was under-optimized, resulting in low local search visibility and reduced engagement.

Content Gaps:
There was a lack of informative and value-driven legal content, which limited audience engagement and trust-building.

Social Media Absence:
Rohith Associates had minimal social media activity, leading to reduced brand awareness and engagement with potential clients.


Proposal & Implementation

To address these challenges, Leadmetrics developed a customized digital marketing strategy tailored to the unique requirements of Rohith Associates. The focus was directed toward the following key channels:

  1. Website & SEO Optimization

  2. Google Business Profile Management

  3. Content Marketing

  4. Social Media Marketing (with a special emphasis on Facebook and Meta platforms)

The initial phase prioritized on-page SEO activities, given its ability to generate sustainable long-term brand visibility via content marketing. Leadmetrics successfully:

  • Increased the organic traffic by 200%.

  • Ensured Rohith Associates consistently ranked in the top five positions for the targeted keywords.


Results & Metrics

Within just six months, Rohith Associates saw significant improvements across multiple digital channels:

1. Organic Search Growth:

  • Organic traffic increased by 200% from zero.

  • 14 targeted keywords achieved top 5 positions on Google, including:

    • "Best family lawyer near me" - Position 2

    • "Best family law lawyers near me" - Position 2

    • "Best lawyers near me family law" - Position 2

    • "Legal aid divorce lawyer near me" - Position 3

    • "Top family lawyers near me" - Position 4

    • "Best family court lawyers near me" - Position 4

    • "Good family court lawyers near me" - Position 4

    • "Good family law lawyers near me" - Position 4

  • An additional 46 keywords ranked in the top 4 positions on Google.

2. Local SEO Performance:

  • Google Business Profile views exceeded 6K on Google Maps.

  • Over 1,600K searches led to direct website visits.

  • The average map position improved to 4th place in local search results.

3. Enhanced Social Media Presence:

  • Increased engagement and following on social media platforms.

  • Improved brand credibility through informative legal content and case studies.

Conclusion

Through a strategic SEO and digital marketing approach, Leadmetrics transformed Rohith Associates from zero online visibility to a dominant position in local search results. The law firm now attracts a consistent stream of organic traffic, ranks highly for essential legal keywords, and maintains a strong presence across search engines and social media.