CASE STUDIES
Transforming Organic Visibility with Leadmetrics
Rohith Associates
Company Size
10-50
Location
Trivandrum, Kerala
Industry
Legal Firm
Use Cases
Family Law, Civil Law, Criminal Law
Challenges
Rohith Associates, a law firm in Trivandrum, faced significant hurdles in establishing an online presence. They had zero online visibility and poor search engine rankings, making it difficult for potential clients to find them. Their local search presence was limited, and they struggled to reach their target audience effectively. The firm recognized the urgent need for a comprehensive and effective digital strategy to overcome these issues and attract clients for their family, civil, and criminal law services.
Challenges Identified
SEO Deficiencies
The website lacked essential on-page SEO elements such as meta tags, optimized content, and proper keyword placement.
Competitor Gap
Competitor analysis revealed that other law firms had well-structured content and strong backlink profiles, giving them an advantage in search rankings.
Local SEO Weakness
The Google Business Profile was under-optimized, resulting in low local search visibility and reduced engagement.
Content Gaps
There was a lack of informative and value-driven legal content, which limited audience engagement and trust-building.
Leadmetrics’ Solution
To address Rohith Associates' challenges, Leadmetrics developed and implemented a customized digital marketing strategy tailored to the law firm's unique needs. The comprehensive solution focused on four key channels to build a robust online presence. The first step was a thorough Website & SEO Optimization to correct on-page deficiencies and improve search rankings. This was complemented by strategic Google Business Profile Management to boost local search visibility and engagement. Leadmetrics also executed a Content Marketing plan to create informative, value-driven legal content that would build audience trust. Finally, a targeted Social Media Marketing campaign, with a special emphasis on Facebook and other Meta platforms, was launched to increase brand awareness and connect with potential clients.
Organic Traffic, GBP & Social Media Visibility
Increased organic traffic by 200% from zero within six months.
14 targeted keywords achieved top 5 positions on Google, with an additional 46 keywords ranking in the top 4 positions.
The Google Business Profile views exceeded 6,000 on Google Maps.
Over 1,600 searches on their Google Business Profile led to direct website visits.
The average map position for the business improved to 4th place in local search results.
Increased engagement and following on social media platforms.
Improved brand credibility and established Rohith Associates as a trusted leader in family law through informative content and case studies.
Results Achieved
Exponential Organic Growth
Achieved a 200% increase in organic traffic within six months, going from zero to a significant online presence.
Top Keyword Rankings
Secured top 5 Google positions for 14 targeted keywords, including "best family lawyer near me" at position 2.
Enhanced Local SEO Performance
Surpassed 6,000 views on Google Maps and improved the average map position to 4th place in local search results.
Stronger Social Media Engagement
Increased social media following and engagement, improving brand credibility with informative legal content and case studies.
Client Testimonials
"Working with Leadmetrics, an AI-based digital marketing agency, has been a game-changer for Rohith Associates. Their innovative strategies helped us achieve a 200% increase in organic traffic and top rankings for keywords like 'best family lawyer near me.' With their expertise in SEO and social media, we've significantly boosted our online visibility and client engagement. Leadmetrics has played a key role in our firm's growth." - Rohith Kuriakose
Rohith Associates
Key Takeaways
Through a strategic SEO and digital marketing approach, Leadmetrics transformed Rohith Associates from zero online visibility to a dominant position in local search results. The law firm now attracts a consistent stream of organic traffic, ranks highly for essential legal keywords, and maintains a strong presence across search engines and social media.
Increased Organic Traffic
The website experienced an 81.3% surge in organic traffic in 2024 compared to 2023, significantly boosting visibility and engagement.
Growth in New Organic Users
New organic users increased by 82.4%, contributing to higher conversions and brand awareness compared to 2023.
Improved Google Ads Performance
Effective Campaign Optimisation: Refined targeting, ad copy, and keyword strategies led to a tripling of quality leads.
Stronger Digital Presence
Leadmetrics' strategies resulted in a stronger overall digital presence for Guiders Education.
Higher Engagement on Social Media
Social media efforts led to increased engagement and following.
Sustained Business Growth
The overall improvements in lead generation, cost efficiency, and traffic growth helped Guiders Education sustain and grow its admissions post-pandemic.
Share on Social Media
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