CASE STUDIES
Restoring Campper.com’s Google Business Profiles
Campper
Company Size
Add Data
Location
Kalamassery, Kochi
Industry
Travel & Tourism
Use Cases
Add Data
Challenges
Campper.com, a leading name in the hospitality industry, encountered a major crisis when all their Google Business Profiles were suspended simultaneously. With multiple listings under their account, each with a significant number of customer reviews, the suspension disrupted their online visibility and customer trust. Despite multiple reinstatement attempts by their internal digital marketing team, the profiles remained inaccessible.
The suspension not only impacted Campper.com’s ability to manage customer interactions but also posed a significant threat to their brand reputation. Seeking an expert solution, they approached Leadmetrics for assistance.
Challenges Identified
Multiple Suspensions
All business profiles under Campper.com’s account were suspended, exacerbating the recovery challenge.
Failed Reinstatement Attempts
Multiple appeals had been submitted without success, leading to potential complications in Google’s reinstatement process.
Customer Trust at Risk
Each profile housed a significant number of customer reviews that were temporarily inaccessible, impacting the brand’s credibility.
Policy Compliance Issues
The profiles exhibited potential violations of Google’s guidelines, such as incomplete information and possible keyword stuffing.
Leadmetrics’ Solution
Leadmetrics’ Solution: Our team at Leadmetrics adopted a systematic and compliant approach to resolve the issue efficiently
Audit and Diagnosis
Conducted a detailed audit of Campper.com’s suspended profiles.
Identified policy violations, including keyword stuffing, incomplete profile information, and inconsistencies in ownership documentation.
Strategic Appeal Submission
Avoided repeated appeals from the same account to prevent further complications.
Updated primary ownership information and gathered all relevant documentation to substantiate the appeals.
Submitted a well-documented reinstatement request adhering to Google’s guidelines.
Compliance and Optimization
Ensured all profile information was accurate, complete, and aligned with Google’s content policies.
Removed any potential spammy content or keywords to eliminate policy violations.
Monitoring and Follow-Up
Regularly monitored the reinstatement process and promptly addressed any additional queries from Google.
Results Achieved
Reinstatement Success
All suspended profiles were successfully reinstated within one month.
Profile Optimization
The profiles were updated and optimized, ensuring long-term compliance with Google’s policies.
Customer Trust Restored
The reinstatement preserved the valuable customer reviews and re-established Campper.com’s online presence.
Enhanced Reputation
Campper.com regained customer confidence and lauded Leadmetrics for our professional and effective resolution process.
Client Testimonials
We are a hospitality company and began working with Leadmetrics when we encountered significant issues with our Google Business Profile. They resolved the problem in a month's time. The team is knowledgeable and professional. Leadmetrics is one of the best digital marketing agencies we have engaged with, and we are going to use Leadmetrics for our entire business."
Campper
Key Takeaways
With a combination of expertise and strategic action, Leadmetrics turned a challenging situation into a success story, setting a benchmark for digital marketing excellence.
Why Suspensions Happen
Google may suspend profiles for reasons such as keyword stuffing, incomplete information, or policy violations.
Preventive Measures
Maintain accurate profiles, avoid spamming, and ensure multiple users manage the account for accountability.
Reinstatement Process
Avoid repeated appeals, update ownership information, and adhere strictly to Google’s reinstatement process.
Share on Social Media
Ready to start
sourcing leads Online?
Explore more with Leadmetrics