CASE STUDIES
Leadmetrics in Revitalizing Guiders's Digital Presence
Guiders Education
Company Size
1-50
Location
Kochi and Thrissur, Kerala
Industry
Education & Training
Use Cases
Digital Marketing, Lead Generation, SEO Optimization
Challenges
Guiders Education faced significant challenges post-pandemic, including a decline in lead quality, ineffective digital marketing strategies, high cost per lead, and very low organic traffic due to poor SEO performance and underutilized Google Business Profile. These issues collectively led to limited social media engagement, inefficient PPC campaigns, and stagnant business growth, prompting them to seek external assistance.
Challenges Identified
Declining Lead Quality
Post-pandemic, the quality of leads significantly declined from effective levels to just 10%, resulting in a decrease in new admissions and threatening the institution's growth sustainability.
Ineffective Digital Marketing Strategies
Competitors had surpassed Guiders Education due to ineffective digital marketing strategies. The quality of existing campaigns and resource competence were insufficient, leading to suboptimal results.
High Cost Per Lead (CPL)
The institution was experiencing high costs per lead across their campaigns, making lead generation financially unsustainable and reducing ROI on marketing investments.
Low Organic Traffic
Guiders Academy Education had zero to very less organic traffic, relying solely on direct sources. Despite offering top aviation, logistics, and accounting courses, its online visibility remained weak, limiting student reach.
Poor SEO Performance
Zero visibility in search results and keywords, leading to extremely low organic traffic and poor online discoverability.
Underutilised Google Business Profile
Low visibility in local searches, resulting in fewer calls and inquiries from potential students in the local market.
Leadmetrics’ Solution
To address these challenges, Leadmetrics developed a customized digital marketing strategy tailored to the unique requirements of Guiders Education. The focus was directed toward Performance Marketing, Website & SEO Optimization, Google Business Profile Management, Content Marketing, and Social Media Marketing (with a special emphasis on Facebook and Meta platforms).
Performance Marketing Optimization
Leadmetrics developed a customized digital marketing strategy with initial focus on Performance Marketing. By refining targeting, ad copy, and keyword strategies, they successfully doubled and later tripled the count of quality leads, ensuring Guiders Education consistently ranked as the top performer on Google Ads tools.
Website & SEO Optimization
Comprehensive SEO strategies were implemented to improve organic visibility and search rankings, resulting in significant improvements in organic traffic and user engagement.
Google Business Profile Management
Optimized Google Business Profile to improve local search visibility and increase calls and inquiries from potential students.
Content Marketing Strategy
Developed and implemented a content marketing strategy to improve engagement and provide valuable information to potential students.
Social Media Marketing
Focused social media marketing with special emphasis on Facebook and Meta platforms to increase engagement and reach potential students.
Results Achieved
Client Testimonials
Leadmetrics innovative approach ensured measurable growth in impressions and leads, making every campaign feel tailored and impactful. If you're looking for a partner who blends AI innovation with digital marketing excellence to drive results quickly, look no further! - Riya Cherian, Director Academics
Guiders Education
Key Takeaways
By leveraging targeted digital marketing strategies and optimizing key channels, Leadmetrics successfully revitalized Guiders Education's digital presence. The outcomes included a substantial improvement in lead quality, significant cost reductions in lead generation, and robust growth in organic website traffic. These results underscore the importance of strategic digital marketing in driving measurable business growth and maintaining a competitive edge.
Enhanced Lead Quality
Lead quality improved dramatically from 10% to an average of 85% across all verticals, including Aviation and Logistics programs, ensuring that the leads generated were more likely to convert into admissions.
Significant Cost Reduction
Aviation Campaign CPL reduced by 62% in July 2024 from ₹407.63 to ₹155.56, and Logistics Campaign CPL dropped by 46.94% in December, demonstrating effective cost optimization.
Organic Traffic Growth
The website experienced an 83% surge in organic traffic within a year and new organic users rose by 82.4%, significantly boosting engagement and conversions.
Sustained Business Growth
The overall improvements in lead generation, cost efficiency, and traffic growth helped Guiders Education sustain and grow its admissions post-pandemic.
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