Digital Marketing Strategist

Job Description

We are looking for a Digital Marketing Strategist to develop, execute, and optimize digital marketing strategies that drive brand awareness, website traffic, lead generation, customer engagement, and business growth.

The ideal candidate should have a strong understanding of digital marketing channels, data analytics, customer journeys, and campaign strategy, with the ability to translate business objectives into effective digital marketing plans.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.

• Plan and manage multi-channel campaigns across SEO, SEM, social media, paid advertising, email marketing, and content marketing.

• Conduct market, competitor, audience, and keyword research to identify growth opportunities.

• Define target audiences, customer personas, and customer journeys.

• Develop strategies for lead generation, customer acquisition, engagement, and conversion.

• Plan and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.

• Develop and execute SEO strategies to improve organic visibility and website traffic.

• Collaborate with content, design, development, and sales teams to execute marketing initiatives.

• Analyze campaign performance and identify opportunities for optimization and growth.

• Track key marketing metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, traffic, and lead quality.

• Prepare regular marketing performance reports and provide actionable insights.

• Develop and optimize landing pages, conversion funnels, and customer journeys.

• Plan content strategies based on audience needs, search trends, and business objectives.

• Monitor industry trends, competitor activities, algorithm changes, and emerging digital marketing opportunities.

• Manage marketing budgets and optimize spending based on campaign performance.

• Conduct A/B testing and continuously improve campaign performance.

• Work closely with sales teams to improve lead quality and conversion.

• Establish KPIs and measure the effectiveness of digital marketing initiatives.

Requirements

• 2+ years of experience in Digital Marketing, Digital Strategy, Growth Marketing, or a related role.

• Strong understanding of digital marketing strategy and campaign planning.

• Hands-on experience with SEO, SEM, social media marketing, content marketing, and paid advertising.

• Experience managing Google Ads and Meta Ads campaigns.

• Strong knowledge of Google Analytics 4 (GA4) and Google Search Console.

• Experience with keyword research and SEO tools such as Semrush, Ahrefs, or similar tools.

• Strong understanding of marketing funnels, customer acquisition, and conversion optimization.

• Ability to analyze marketing data and convert insights into actionable strategies.

• Experience defining and tracking KPIs and marketing performance metrics.

• Good understanding of lead generation and conversion strategies.

• Strong communication, presentation, and analytical skills.

• Ability to manage multiple campaigns and projects simultaneously.

Nice to Have

• Experience with B2B, SaaS, e-commerce, or technology marketing.

• Experience with LinkedIn Ads and B2B lead-generation campaigns.

• Knowledge of Google Tag Manager and conversion tracking.

• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or Zoho.

• Knowledge of email marketing platforms such as Mailchimp, Brevo, or HubSpot.

• Experience with A/B testing and CRO.

• Familiarity with WordPress or other CMS platforms.

• Basic understanding of HTML, CSS, and website analytics.

• Experience creating marketing dashboards using Looker Studio or similar tools.

• Experience managing digital marketing budgets and ROI/ROAS optimization.

Key Skills

Digital Marketing Strategy | SEO | SEM | Google Ads | Meta Ads | Social Media Strategy | Content Strategy | Lead Generation | Growth Marketing | Marketing Analytics | GA4 | Conversion Rate Optimization | Customer Journey | Market Research | Campaign Management | Performance Marketing

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.

• Strong analytical and strategic thinking skills.

• Excellent communication and presentation abilities.

• Data-driven approach to decision-making.

• Creative mindset with a strong understanding of customer behavior.

• Ability to work collaboratively with cross-functional teams.

• Strong interest in emerging digital marketing technologies and trends.